Relations Between Sports And Television

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The economic importance of sport, negligible as a market phenomenon until the end of the 1960s, explodes, reaching its current relevance, with the possibility of 해외축구중계사이트 events live on television.

The sport-television relationship historically began on May 17, 1939, the day a baseball match was televised for the first time in the United States. Europe follows with a delay of over ten years: the boom of European national TVs dates back to the 1950s. Subsequently, the Eurovision and the World Vision (inaugurated on the occasion of the Tokyo Olympics in 1964) sanction the definitive affirmation of this means of communication.

Sport lends itself in a particularly excellent way to television use:

If sport guarantees maximum telegenia, television guarantees the maximum potential quantity of spectacle. From the very beginning, sporting events, due to their peculiarities, such as the narrow and well-defined spaces of the playing fields and the predetermined times of the events, have proved to be optimal in developing and enhancing that fundamental characteristic that differentiates television from all other media communication: direct vision.

At its birth, the relationship between television and sport is essentially equal: the former represents a tool for promoting sport; while this is one of the many events to be televised. The mutual interest is reflected in the fact that initially the amounts paid to secure broadcasting rights for sporting events are small or even nil. During the sixties in the United States, and at least fifteen years later in Europe, the television system, which until then had dealt with the sports genre only to provide information, realized that it constituted a formidable audience vehicle. From that moment on, the importance of sport is manifested as a properly economic activity, which will be the main spring for its growth in volume and value.

The companies producing goods and services

Belonging to the most disparate sectors, realize that television coverage allows a prolonged and repeated display of names, brands and writings, with effects of resonance and notoriety far more effective than traditional promotion techniques. Sport therefore becomes one of the privileged interlocutors by companies as an advertising vehicle, obtaining an economic gain in exchange. The economic relationship between sport and television thus extends to other markets through a multiplicity of links. The centrality of the connection between sport and television gives rise to a single production complex from which economic effects arise for many other sectors of the economy.


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