Landing Page Analysis With Google Analytics
Google Analytics Individual Qualification Exam is offered by many answerout to educate the newbies in the digital marketing industry. The questions are designed so that it will provide the necessary knowledge for the exam. The questions are all designed so that you can be able to pass the exam without much problem and without spending too much time on thinking about the answers. The professionals and don’t recommend to use the answers as cheat sheet.
If you want to know the answer of every question then this is not the right place. This is a Google Analytics Expert Consultant’s Blog. You must know how to use the custom dimension parameters in Google Analytics. There are lots of uses for them and you can choose one or two or more to customize the reports of Google Analytics. In the previous article of this series we looked at some benefits of using the dimensions. Now let’s see how to use the dimensions in Google Analytics.
The use of the custom dimensions in Google Analytics can give you a lot of advantages. If you have not seen any value in the reports then the reason might be that the dimensions you are using do not provide you with the complete information you need. There are some solutions gallery on the Google Analytics website where you can find all the custom reports that can be used to analyze the behavior flow of your website visitors. If you are interested in knowing the complete information then you can go for the reports provided on the “Behavior Flow Report” section.
There are two types of questions in the flow master report that you can choose from – the user-level and the domain-level. The user-level scope helps you to analyze the traffic of the visitors, while the domain-level scope provides you with the analysis of the behavior of the users. Most of the marketers believe that they can understand the question first and then filter the results based on their answer. This is not always the case. The users and the domain-level scope have very different criteria and the results generated by the use of the two may not be accurate.
If you want to know how people use the various features of the Google Analytics in your website then you should try to understand the question more clearly. You can get more detailed information by referring to the FAQs or the troubleshooting guide. However, most of the times, these problems occur due to the use of the advanced features and the filters. You should try to figure out whether you are using filters that are not appropriate or if there is any other problem.
In the Google Analytics Individual Qualification report you will find two questions in it. The first question is a one-time only question and the second question is a multiple-choice question. When you refer to the FAQs or troubleshooting guide for the report you can find the explanation of these two questions. When you analyze the user-level scope of the analytics, you can get information about the average time spent on each page by users in a particular month. You can also analyze the bounce rate of users so that you can know whether you should change your strategy or not.
When you analyze the user-level scope of the Google Analytics Individual Qualification report you should find the average number of unique visitors per day and the total number of time the pages were visited. If you divide the total number of page views by the number of unique visits you will get the percentage of users who landed on your site and stayed on it for a given period of time. This data is also available in the FAQs. While analyzing this data you should concentrate on getting the numbers. In such cases, the percentages are less important than the raw figures. You should try to analyze the data in such a way that you find out if your strategies are working or not.
Google Analytics Individual Qualification reports show the landing pages where users spent most of their time on your site or in your Google AdWords campaign. You need to analyze the user-level scope of the reports and identify which keywords were used to locate these landing pages. For instance, if your keywords are all “home,” it is obvious that most users will not click on any other page than the home page. Therefore, it is a good practice to analyze the landing pages separately and find out the exact keywords that users used to reach your site. In case you are employing pay-per-click advertising campaigns, you can also analyze your PPC results to understand which keywords are working for you and which ones are not.