How To Email In China: The Brands That Need to Know
Email is a valuable tool for personal and work communication. It allows us to communicate with anyone in the world without ever having to leave our homes. Unfortunately, email isn’t always accessible in China. While China has an extensive internet infrastructure, many of its citizens cannot access it without buying a Virtual Private Network (VPN). This means that brands have to get creative when sending emails in China. Here are some tips on how you can use email marketing in China if you’re interested in doing business there.
What are the pros of email marketing in China?
One pro of email marketing in China is that it is a low-cost alternative to advertising. It costs just a fraction of the cost, and allows you to interact with your audience in a more personal, genuine way.
Another pro is that it helps brands build relationships with their prospects before making a sale. Emails act as a reminder for potential customers and can help them remember what your company does. This is important because when people are reminded about your company’s products or services, they’re more likely to purchase them later on.
Another major benefit of email marketing in China is that it provides accessibility to smaller businesses who cannot afford costly advertising campaigns on traditional platforms. The internet has recently opened up opportunities for smaller businesses to compete and grow their small business without having to spend large amounts of money on advertising.
Furthermore, email marketing in China targets consumers who may not have access to advertisements or social media posts from other companies or brands. They still have access to emails from the brand or company they love, which will make them feel special and valued even if they don’t buy anything from the company immediately. This can create long-term brand loyalty among consumers who may not be interested at first glance, but might ultimately end up buying from the brand
How do you know if email marketing is a good idea in China?
There are two key reasons why you might want to think about email marketing in China.
- The Chinese have great purchasing power and a growing middle-class population.
- A large percentage of Chinese citizens use VPNs which makes it difficult to send emails without being blocked by the Great Firewall of China.
If your product is going to be sold in China, then email marketing could be a good idea for you. However, if your company is targeting customers outside of China, then email marketing isn’t always necessary since they can access your website easily without VPNs or special software.
How do you send email marketing in China?
Email marketing in China is difficult. The most convenient option for email campaigns is to use a VPN service and send from abroad. This will allow you to send emails from anywhere in the world, not just within China.
If you don’t want to rely solely on a VPN for your email efforts, here are some tips for sending email marketing in China.
If you want to grow your business, great search engine optimization (SEO) is a must. The challenge? Many small businesses don’t have the time, skills or expertise necessary to handle everything that comes with a solid SEO strategy. From keyword research to content evaluation, from page optimization to internal linking, it’s easy for companies to end up with a generic web presence that doesn’t inspire engagement or drive conversions. In this piece, we’ll tackle key outsourcing operations, including how it can benefit your business — and why SEO can’t be entirely outsourced.
In much the same way that companies outsource their marketing efforts to experts, outsourcing SEO provides a way for brands to identify key strategic goals and then leave the complex process of meeting those goals to industry experts.