Fashion

Future of Jewelry Industry

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How Technology Is Reshaping the Online Jewelry Industry?

 

The jewelry sector couldn’t stay unaffected by the innovations of technology. A new generation of sophisticated technology and shifting lifestyles are revolutionizing the jewelry industry.

The jewelry sector expects a twofold increase in its tiered status by 2025. As a result, the industry as a whole has to provide exceptional online experiences while using a wide range of multichannel tactics.

 

Let’s look at some of the exciting developments in the jewelry business today, owing to cutting-edge technology.

 

3D Printing Process

3-D printing-based manufacturing techniques may bring the promises of AI design tools to fruition. This technique is known as additive manufacturing. With this method, layers of metal are stacked one on top to create a one-of-a-kind piece in a day. Jewelry wholesalers, designers, and consumers may benefit from this new trend. Manufacturers also stand to gain significantly from this technology.

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Thermoplastic wax is then used to create a 3D printed copy of the jewelry. In the digitally-designed mold, the customer’s selected metal is poured. A skilled jeweler then adds the jewels and sets them in place based on the precise internet requirements. In this method, they eliminate much of the conventional work-producing jewelry. Indeed, technology has been the next phase for the jewelry industry.

Benefits:

  • The incorporation of artificial intelligence (AI) into the fabrication may enhance the speed and precision of the 3D printing process.
  • 3D printing eliminates the possibility of human mistakes.
  • It minimizes the amount of wastage of materials.
  • Customers may now create their designs from scratch and see the final result in a virtual world.
  • Improved and more flexible manufacturing.
  • Faster shipping

 

Augmented Reality

One of the most significant drawbacks of online purchasing has always been that buyers can’t test out their jewelry before purchasing it. Fortunately, this is no longer an issue. With Augmented reality, you can virtually test any jewelry such as rings, bracelets, and other jewels. All you need is a camera to utilize this technology.

Augmented reality is a natural next step in retail, where the emphasis is on the consumer experience. The make-up and hair-styling businesses have found success using facial recognition software. It simplifies the process of exploring and purchasing jewelry online. Not to mention the pleasant social aspect that comes along with it.

Benefits:

  • Customers may now try on rings, bracelets, and necklaces at home using augmented reality.
  • As a result of the advent of augmented reality (AR), online purchasing now has a more authentic sense.
  • Instead of catalog-style e-shopping, this is similar to what one would find in genuine local shops.
  • Buyers can ensure the right size, quality, and style of their choice.

 

Laser Technology

Lasers have been utilized in technology for a long time, but they have recently discovered a broad spectrum of uses in jewelry manufacturing, cutting, designing, and welding. Laser technology can mark or engrave any jewelry metal or precious stone, including gold, silver, stainless, and titanium.

 

It has elevated the art and skill of jewelry making to a new level. Thanks to advanced laser cutting processes, many new and very detailed designs are now commercially available,  where unique styles and cuts are available every year. The technology’s accuracy means that even the tiniest of details are attainable. Laser technology has a significant impact on jewelry design trends.

Benefits:

  • With lasers, jewelers can also carve out minuscule trademarks and identification markings on valuable stones.
  • Adjust rings without extracting stones, fill porosity, replace bezel settings, and address manufacturing flaws.
  • This technique creates beautiful jewelry pieces, such as earrings, rings, and lockets.
  • It adds embellishment to jewelry pieces, such as adornments, to give them a more attractive appearance.
  • Lasers have also proven invaluable in the fight against theft and fraud.

 

Electroforming

Electroforming is yet another essential technological innovation in the jewelry industry that enables craftspeople to create a light but sturdy metal design. More than simply empowering customers, technology is also about eliminating physical boundaries from the making and design process. This method produces a thick skin of gold or silver but lightweight jewelry.

Benefits:

  • It is feasible to veer away from the typical designs. Customers can personalize their purchases to their liking.
  • It allows designing for light and cost-effective components.

 

Wearable Electronics

The majority of today’s shoppers choose to wear jewelry that is more than simply an addition to their attire. These days, jewelry designers throughout the globe are creating their items so that they may utilize smartphones and other technologies. Some of them are intelligent wristbands and rings that link to your mobile device, enabling you to monitor your daily activities and stay up to date on social media. Jewelry and technology are being combined in new ways by designers. Several fashion brands have put up with slick alternatives for the rubber bands on fitness watches with that in mind.

Benefits:

  • You can keep track of your daily walks
  • Do deep breathing techniques
  • Stay on top of social media updates all at the same time.
  • Disconnecting from your phone is a simple process with these devices.

 

Sales and Marketing Tools

Jewelry sales and growth are being impacted in yet another manner by technological advancements. These tools are a windfall to jewelers and internet shoppers alike, which provide cutting-edge technology. The price, carat weight, and certification of a diamond may be included in a ring’s design. Connecting with merchants and suppliers has never been easier.

 

Customers and other stakeholders also benefit from the use of technology in the workplace. Customers need to know whether a piece of jewelry they’re purchasing from an online retailer is authentic or fake. There have been several instances in which customers were disappointed when they received jewelry that looked quite different from the images they had seen online.

Benefits:

  • Improved the client experience.
  • Customers may create their customized engagement rings using these tools.
  • It ensures the authenticity of the items.
  • Increases sales and ROI

 

 

What are the Advantages of Integrating Technology Into Your Jewelry Business?

 

An ever-expanding market for diamonds and jewelry on the internet has led to a fierce rivalry in the diamond and jewelry business.

When it comes to your jewelry company, the advantages of employing contemporary technology in the jewelry sector are incomparable. Businesses need to remain abreast of new technological developments while maintaining a positive public image. As such, you may be able to compete in today’s industry thanks to technological improvements, which increase ROI.

 

According to a Grand View Research analysis, the jewelry market has grown at an annual compound rate of 8.1%.

 

The Takeaway

In today’s world, the sole need for success is technical advancement. The jewelry industry has grown due to innovations like 3D printing, augmented reality, CAD, and other tools. Shoppers may use various tools to locate what they’re looking for and even personalize their purchases. Customizing a necklace, bangle, pearl, or ring is now as easy as changing your nail color through this advancement.

 

The world seems to be enthralled by the advantages of technology. The jewelry and gem sector is likewise undergoing the same phase. Jewelry’s popularity has only risen as the economy has improved. As a result of sophisticated technology and changing lifestyles, jewelry production and selling processes are experiencing a complete changeover.

 

Entrepreneurial e-jewelry firms are leading the way in transforming the jewelry retail industry by prioritizing customer satisfaction.

Reference:

https://www.thejewelrymagazine.com/future-of-jewellery-industry-how-technology-is-reshaping-the-online-jewellery-industry/

https://www.nytimes.com/2021/04/23/fashion/jewelry-technology-augmented-reality.html

https://www.grandviewresearch.com/

 

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