This trend is also coming to football, so we can already find clubs that are seriously investing in this transformation, such as KSU Stadium in Saudi Arabia, Azteca Stadium in Mexico or CONMEBOL (Liberators) too.
The transition from sport to an unforgettable experience is the mantra of this transformation, based on three pillars: a multi-channel sports experience, a 360º location and digital immersion.
Let us think of the hundreds of hours of video, data and statistics, quality and images that have accumulated in football, the sole purpose of which is currently being broadcast by the audiovisual media and monetized through advertising. † All of this wealth of information can now be cleverly and personally used by clubs, leagues and stadiums using artificial intelligence to create a unique experience for the viewer. For example, thanks to the Internet of Things and smart clothing, the viewer can check the life of their favorite player, personal statistics, view and play the desired games, change the camera angle and become their own, thanks to the Internet of Things and smart clothing. . † Director and creation of a unique experience that you can enjoy before, during and after the match.
You can share your comments on the club’s social network,
Chat with your favorite players, follow the coach’s instructions, and create as many different shows as there are spectators. We all remember that the viewer watched the match while watching the TV … Now the viewer can manage his / her pictures, his / her match experience whenever and wherever he / she wants. In the worst case, it will be interesting to know what it means to sell football rights to television networks or platforms when clubs and leagues can broadcast all these huge footage directly on their digital channels, social networks and applications, and what it is. It is more important for them to make money before, during and after matches by valuing much more content than the linear images of the match.
Just as going to the opera, traveling to a tourist destination or eating at a restaurant has gone beyond the mere need to spend leisure time, it has become an experience in which we value both the concept itself and the environment (attention and service, support services such as excursions). , a dinner party or a room decoration) at the stadium, be it the NBA or a show, will also be a spectator experience, but also a great way to earn loyalty and money for clubs and brands. Thus, we can (already) buy, deliver or resell our competition tickets, travel and accommodation using digital technologies and pinpoint the location of other participants in the event; we can chat with other participants, book parking or transportation, shop online and receive personalized offers based on our behavior or the outcome of a 스포츠중계 event.