It’s important for rights owners and advertisers to be aware of these changes, where new customers are, and where young people are. There was a really easy time being a presenter because everyone had a TV, watched the screen, and everywhere was the same. There are three, four, ten, twenty channels, but it’s just content consumption. That has changed. Knowing where our audience is is a big job for us, copyright owners, broadcasters and logos in general. But for logos, clubs and leagues that communicate directly with fans. Benefit from the Premier League. Who controls the content?
I think broadcasting is very important for clubs and leagues;
We know the percentages, and I think that’s important in some ways. And it is up to these clubs and leagues to win, given the weakness of the rights. The organizer of the contest is responsible for monitoring the content through a central right, at least in this case. The league, with all club rights, can offer a single product that can be sold worldwide.
Two years ago, I had the opportunity to interview a colleague of yours,
Pierre Manes is a character. He once said: “Paying young people to watch TV is important. Is it still that?”
In fact, this is the biggest problem we have today. Anything related to a specific audience, the so -called baby boomers, generation X, and industry.
The world of distribution rights is constantly changing.
This has changed since I started the field in 2000. Sometimes change is the speed of change, either in customer behavior or technology. Technology has changed dramatically in recent years, opening up many opportunities for media outlets, as well as brands, clubs and leagues, to communicate directly with fans.
During 2016-2017, the division will be able to generate € 2.65 billion from local agreements and € 1.5-1.8 billion from the international market over the next 3 years. The Royal Spanish Federation (RFEF) received 2% of this amount; 1% of the Professional Football League (LFP), 3.5% and 1.5% of the team will be given to high-achieving athletes and non-professional football players. The remaining 92% is still distributed by 90% of Bundesliga first division clubs and 10% of second division clubs.
The Premier League recently signed his last three-year contract in the 2018-2019 campaign, worth £ 5.136 million for local appearances. The result of this method will increase from a price that is approximately 70% higher than the previous contract, which was valued at £ 3,018 million.
In this new optional package, Sky Sports received 5 packages worth £ 4,130 million and 126 direct matches, while BT 스포츠중계 received two more £ 42 for 42 matches. The rule is that the network can purchase up to 5 live streaming packages. The addition is complemented by another payment made by the BBC for aggregation and other networks (GBP 204 million) totaling almost GBP 5.5 billion. League
During the period 2015-2016, the Spanish League decided to revolutionize the way transfer rights were regulated under the provisions of the Royal Decree, since all management belonged to the League. Previously, each company participated in negotiations and obtained additional funding for the department.